Eataly concept for benchmark?
Posted on 04/10/2024 in Blog Finnica
4.10.2024
Finnish AITOJA MAKUJA-magazine published on September 18th a story about Eataly stores and their consumer experience telling the sotyr of Italian taste and flavors. The store and the website act as a dedicated export channels for Italian food and beverage in order to reach foreign markets. Could this be an idea to apply to the Finnish food sector international marketing and trade?
KIKE project aims at supporting sustainable business and creating new export ideas for the Finnish SMEs in the food and beverage sector.
The complete article in Finnish available here
https://aitojamakujalehti.fi/mallia-ruokavientiin-eataly-tuo-laatua-lautaselle-italialaisittain/
