Do you need a performing sales channel in the country?

Why the actual sales figures are not reaching the targets?

Do I need to establish new channels?

In order to get the products or services to the right end-user we need a channel. According to the end-user segments we can find the optimal channels for the specific target segments. We can analyse the different channel options through their performance, geographic coverage and type of players in order to select the most suitable one for the case. Sometimes also existing channel have problems and it is necessary to do an analysis to understand why it is not working and thus taking needed actions to activate the existing channel or moving to a new channel.