Getting inspired by Philip Kotler visiting Milan

16.10.2017

The world famous marketing guru Philippe Kotler was in Milan in the beginning of October at the FK Marketing Forum in the IULM University. Here is some inspirational input for export companies to fine-tune their market approach with lean marketing. Kotler competitive forces are a basic tool also at Finnica Consulting when defining market entry strategies. Opening a new market needs always investments, but we can work on an efficient way of targeting the clients.

Source: Exportiamo.it